Technological disruption in the business design space: a catalyst for growth

Commercial interior design has always been an expensive and time consuming process until the industry experienced technological disruption. Prior to the onset of COVID-19, the industry was going through a silent digital revolution. However, social distancing standards and work-from-home models have driven an accelerated digital transformation.

With the evolution of work culture across the world, the commercial interior design segment is no longer limited to creating functional spaces. Instead, it absorbed a whole new aspirational essence in which consumers are more demanding than before. Consumers are looking for innovative and aesthetic designs with premium customizations and professional fulfillment services.

The emergence of innovative ideas has changed the purpose of designing a commercial space into the new normal. Offices have become paperless with the adoption of cloud storage, resulting in increased demand for the convergence of new era technologies to create digitally optimized business spaces.

For example, new age commercial design and construction companies have already started integrating virtual reality, augmented reality, advanced sensors, artificial intelligence, and machine learning algorithms to create futuristic office designs. With the increasing demand for digitally driven office design, commercial design firms are capitalizing on the potential of new era technologies which also act as a catalyst for growth.

Technology as a key factor in design

Unanticipated movement restrictions to contain the spread of COVID-19 have made every company aware of the power of technology in continuing to operate. This has resulted in the overnight shift of businesses to remote work. With the accelerated use of digital tools, companies have continued their collaborative tasks and meetings without moving to offices. However, now the market is on the road to recovery and offices have reopened for its employees.

In this scenario, companies have taken a hybrid work approach to ensure the safety and health of employees. On the other hand, they are also looking to bring back the same support and commitment among employees as before the start of the pandemic.

As a solution, tech-driven commercial design and construction companies are merging digital tools to increase hybrid work culture. They use the potential of new era technologies to facilitate transparent and secure in-person interactions for better communication while promoting safety in the workplace. This triggered an accelerated growth in the business design space enabled by technology.

Digitalization of commercial office design delivery

The integration of technology has dramatically disrupted the business design segment. Given the traditional in-person relationship with the client and designer, there was a lack of efficiency, convenience, and missed deadlines. Innovative technologies such as augmented and virtual reality have improved the design execution and delivery process. The integration of such technologies requires no in-person visits for the customer as well as the designer, resulting in faster, more affordable and more convenient design delivery.

The integration of virtual reality facilitates the 3D visualization of space. This further allows virtual tours for better space planning, design and product selection. On the other hand, augmented reality allows a better visualization of the design even before it is developed. This reduces tedious and time-consuming fixes at later stages that affect project delivery. Every minute detail is communicated interactively, optimizing the space design process and promoting efficiency.

Technology enables smart office design

Technology has become of crucial importance in enabling new age office designs. As organizations shifted to the culture of remote working, technology sparked the need for a digitally-driven office design with smarter space optimization. Organizations are now looking to incorporate smart products to boost employee productivity and health safety.

As employees spend most of their time in the office, commercial design companies have begun to understand the need to incorporate functionality, flexibility, and adaptability. For example, technology-enabled business design players have begun to integrate temperature, lighting and ambiance control products to promote employee well-being. On the other hand, they have also started planning commercial office spaces incorporating contactless technologies for employee attendance, application-based meeting room reservations, automated doors, etc. to help organizations thrive in the post-pandemic world.

To take with

Technology is securing a bright future for the commercial design segment. Without a doubt, this has accelerated the segment recovery process and is expected to continue to disrupt the segment in the post-pandemic world as well. He will also continue to help commercial design firms redefine the industry with an emerging set of new experiences, acting as a catalyst for the growth of the entire design and construction industry.

(Kunal Sharma is CEO and Founder of Flipspaces)

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Posted on: Sunday December 05, 2021 10:36 am IST


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