Song Joong-ki is South Korea’s best business model for 3rd place

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New commercial from Song Joong-ki Cuchen (Photo: Facebook / Song Joong KiTH)

With several new mentions in China or South Korea every week, or different versions of the same ad coming out, it’s not hard to conclude that “Descendants of the Sun” actor Song Joong-ki is the role model. most popular advertisement in the region.

The Korea Institute of Corporate Reputation has just confirmed that it is indeed number 1 among the 23 best CF models studied. The institute looked at 43.8 million pieces of data in April and found the 30-year-old Hallyu star topped the list for the third month in a row.

In second place is Lee Dae Ho and in third place is Kim Go Eun from “Cheese in the Trap,” AllKpop reported.

The institute explained, “When we looked at the May data for CF models, due to a lot of negative data, the value of many CF models declined. It is true that they need to have a lot of visibility, but it is important to have a positive image.

In fourth to ninth places are AOA’s Seolhyun, conductor Baek Jong Won, “Descendants of the Sun” actress Song Hye Kyo, a Korean girl group, Ryu Jun Yeol and Park Bo Gum. Newseveryday pointed out that Song Hye Kyo dropped four places to fifth place from second.

The institute based its results on the Brand Reputation Index and the rating of consumers who depend on participation value, communication value, media value and social value.

Last week, Jeju Air posted a video showing how five images of Song Joong-ki were placed on the sides of the low-cost carrier’s jets, while Cuchen released another print ad with just a pair of chopsticks to advertise. his rice cooker, as well as with the handsome actor.

Here’s a 13-minute recap of Song Joong-ki’s commercials for 2016.


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