New Age Commercial Design Firms Embrace Technology to Create Immersive Experiences


Commercial interior designers around the world have evolved with the digital transformation which has accelerated the growth of several industries across the globe. With the evolution of workspace design, commercial interior design companies are no longer limited to creating a functional space. Instead, they incorporate the essence of all-new, ambitious workspaces that are aesthetically pleasing, innovative, and personalized to meet the needs of new-age workspaces.

Powered by AR & VR technology, the next generation of commercial design and build facilitates more intuitive, empathetic and transparent workspace design. Commercial design companies are harnessing the potential of the VR application in the design of office spaces and real-time visualization to generate a simulated virtual tour in a virtual environment. In addition to this, technology plays a vital role in the display and merchandising of properties, offsite control, operations and project management.

Virtual Reality (VR) Walkthrough

Commercial interior design and construction companies are leveraging real-time virtual reality to create immersive experiences for their clients to help them visualize the end results of a project.

Communicating concepts or sharing complex designs can be difficult and confusing. With VR, customers don’t have to take the mental leap to understand the design, they can simply experience VR from their workspace. A virtual reality tour allows them to freely tour the space and assess which design elements would work best. Plus, it can save interior designers a lot of time and money as they can focus on mistakes and make changes before they break the floor.

Smart sensors, smarter spaces

After the start of the COVID-19 pandemic, the integration of sensor-based technology has become mainstream in the commercial design industry. Accurate, real-time information helps to optimize the use of space, which improves the efficiency of the design process.

On the other hand, companies today are opting for smart designs that enrich the experience of their employees and increase their productivity. For example, light sensors that can change color or turn off when no one is there or automatic coffee machines or enhanced security locks can create smart spaces that meet the needs of a tech workspace. .

Augmented reality (AR) applications

While virtual reality can help transport the client from an unfurnished space to a fully designed space, augmented reality (AR) allows design elements and functionality to be visualized in the real environment by layering them on top of the existing space. This makes it possible to have a better idea of ​​what would go best and easily make changes on the spot before anything has been finalized. This not only eliminates the scope of dissatisfaction, but also proves to be a cost effective method in the commercial design industry.

Customer-centric design spaces

Besides saving time and frequent site visits, modernized technologies such as virtual reality and augmented reality can help customers easily convey their ideas or visions to the interior designer. By leveraging these technologies, designers can create a customer-centric design that brings their vision to life without communication barriers. It becomes easier to spot errors with a virtual site tour or to recommend changes before adding fixtures. This not only strengthens professional relationships, but also brings precision and profitability to the entire project.

Final thoughts

It is undeniable that technology has reshaped the interior design space. From virtual reality allowing glimpses of space to augmented reality with endless options, modernized technology can bring simple design ideas to life. Globally, new era business design companies are embracing technology and creating immersive experiences in the industry.

(Kunal Sharma us Founder and CEO, Flipspaces)

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Posted on: Friday January 07, 2022 4:49 PM IST


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