MEDIA ADVISORY: The Next-Generation Business Model – Questions You Should Ask Yourself

WALTHAM, Mass.–(BUSINESS WIRE)–Trinity Life Sciences:

WHAT: Webinar for Life Sciences Executives

WHEN: October 11, 2022, 1 p.m. ET

TOPIC: The Next Generation Business Model – Questions You Should Ask Yourself

Trinity Life Sciences, a global leader in life sciences solutions, today announced that it will host a webinar for life sciences industry executives titled The Next Generation Business Model – Questions You Should Ask Yourself.

The dramatic changes in scientific innovation in the life sciences industry have been further accelerated by the COVID-19 pandemic. Despite these changes, Trinity Life Sciences found that the business models employed by companies that recently launched new products were still largely based on traditional sales and marketing approaches.

In response to these findings, our experts published an article titled Strengthen the next-gen launch model which explored ways in which industry players could elevate and evolve their approaches to commercialization to keep pace with the accelerating growth of innovation. In October 11e webinar, the Trinity team will review key findings from the paper and share lessons learned and actionable strategies based on discussions they have had with dozens of clients.

Presenters will include:

  • Krista Perry, Partner and Head of Launch Excellence at Trinity Life Sciences

  • Susheel Sukhtankar, Partner and Head of Business Analytics

  • Curt Staab, Senior Vice President, Emerging Life Sciences Network at TGaS Advisors, a division of Trinity Life Sciences

The insights from this webinar will surprise you.

“Whether you’re an emerging, mid-sized or large-scale business getting ready to launch, now is the time to challenge conventional thinking,” Ms. Perry said.

Members of the media can contact Elizabeth Marshall directly for access to the document or an invitation to the webinar.

About Trinity Life Sciences

Trinity Life Sciences is a trusted strategic commercialization partner, providing evidence-based solutions for life sciences. With 25 years of experience, Trinity is committed to revolutionizing the business model by providing exceptional levels of service, powerful tools and data-driven insights. Trinity’s portfolio of products and solutions includes industry-leading benchmarking solutions powered by TGaS advisors. To learn more about how Trinity is elevating life sciences and turning evidence into action, visit

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