Magixx Interview: I can do commercial music, but I want to move your mind as well as your body
Everyone was taken by surprise when Mavin Records announced the signing of their latest star in the making, Magixx. Mavin’s actions are already dominating Nigerian airwaves and streaming services; Ayra Starr was featured this year and became the second most circulating female artist in Nigeria, Ladipoe’s multiple No. 1 hits put her in a class above, Rema’s superstar status doesn’t need to be. ‘be featured, but with her debut album “Raves & Roses” set to drop this year, her deniers will have nowhere to hide.
Magixx’s debut EP, “Magixx”, was released to an enthusiastic audience who were waiting for a new star. Videos have emerged on the internet of covers first sung by Magixx, then of an unreleased single. All the videos showed one thing; a unique voice artist who was as passionate as the songs he sang. With his debut EP, Magixx shows that he is more than just a passionate R&B singer with a beautiful voice, but an artist who can switch genres effortlessly.
The eponymous EP is intentional to show Magixx’s mastery of different genres. It smoothly flows silky R&B sounds of Love doesn’t cost a dime and Like a movie in the high energy of Afrobeats on Pati and again in the calm of an afro-fusion influenced by reggae on Acknowledgement before closing with reflective acoustics on Motivate yourself. Composed of different parts and influences like its owner, Magixx is a transparent and intentional curation that shows an artist who does not want to be boxed.
During a zoom call, Magixx tells MoreBranches how he got into music, was signed by Mavin Records and what led to the creation of his first EP.
Can you introduce yourself to our readers?
I am Adelabu Alexander Adewunmi. I am really an outgoing person, I love football, fashion. I was born and raised in Lagos, Ogba to be precise. I graduated from the University of Lagos where I studied Mass Communication. Yeah, I think that’s another angle
Did you start making music in college?
No, the University of Lagos was the starting point for me as an artist. I had done music before but that’s when I started getting fans from my class to other departments. This is where I started to meet people, to release my own stuff. It was like my foundation basically. Because people from other departments, people in my department got to know me as an artist from there.
How did you come to music?
Music has always been part of my journey since my childhood. My father always had a lot of CDs in the house, ranging from Fela to DMX, Celine Dion, all these people. They kind of influenced my musical choice. They influence the Magixx that is now. That’s why I can do a lot of things. This is why I can rap, sing, make dialect because I have a lot of musical influence from a young age. I also lived with my grandmother from the age of seven, I joined the choir and that also influenced me. My high school was also a bit like a music school because they taught music. It all shaped who I am today. I think I started to discover music personally between 8 and 9 years old. Personally, for me it would be 2face, Dbanj, Wande Coal to love Brymo up to Wizkid.
How did you get signed to Mavin?
It happened at the beginning of last year. I’ve always wanted to join the big leagues, you know. And that it was Mavin, that was something special to me. I had just finished school and was on Instagram posting content, letting more people get to know me. It was during this time that I was taken care of by Jazzy and the team I had to go through and start working at the studio.
How has being in Mavin made a difference for you and how are you dealing with that?
Everything has definitely changed. You get to see life from a different perspective. People are more in your business, we are talking about you. I think I’m doing pretty well, I haven’t done anything wrong so far. I haven’t been bad with anyone, I’ve just been in my own way and I’m trying to have fun with it because it’s as good as it gets.
What was the creative process behind your EP?
By selecting the EP, we wanted to make an impression. I can do commercial music, but I want to move your mind as well as your body. It was the state of mind, wanting to show your diversity and not wanting to be locked up. This impression with different themes, there is the love side, there is the party side, the motivating side. Yes.
Which song would you say is your favorite?
I don’t know, I think it changes every time. I really like Like a movie personally. It’s my personal song but the people who have been there love doesn’t cost a dime.
Talk about Love doesn’t cost a dime, it’s a very moving song. Is there a story behind it?
It was nothing serious o. It wasn’t a song that I thought about too much. I actually think the first verse was a freestyle, it was the second verse that I sat down to write. I was in the studio at night and the beat was playing when I woke up. He was playing around 5 a.m. and I was still sleeping until 7 a.m. When I woke up the beat was all over my head and I was like ‘man, let me jump on it.’ And he was like why not, it was Lomon? The first set of words I said was the first verse of the song and we recorded it and it’s the song everyone is listening to now. I never really thought about the words, I never dealt with anything except the second verse.
How about other songs like Acknowledgement?
I think Acknowledgement would slap more in the near future. I think so because there is a lot of futuristic stuff in this song. I thought about releasing it now because there is a depth that I want people to see as soon as possible. So many people are artists but they really don’t show their depth. When I was writing this song, I was in a state of gratitude. For me this song is the most serious song in the EP apart Motivate yourself. There was a thought process that went into the writing Acknowledgement. It was more thinking than writing because you have to calculate the whole song, it’s like math.
Your music sounds like you haven’t found a balance. I know this is something intentional, but is it something that you intend to pursue in the future or we would see more than one genre?
I think going forward it would be more afrobeats before it comes down to streaming it again. I think I have to portray a lens and I think it would be more afrobeats before I start showing. But at first I just want people to know that it’s not just Afrobeat, I could do all of these other things together.
What genre would you say you are more comfortable in and in which you enjoy making music?
Afro-fusion man. I like to put things together, I like to experiment with things together, this is the kind of artist that I am.
Are you doing something else?
I’m more of a singer-songwriter. I’m not really into other stuff like this but in the future I want to go into fashion and sports. I would like to own a media house someday.
Listen to Magixx on Boomplay