Liberty University announces launch of Michael W. Smith Center for Commercial Music
The news of Liberty University’s new Michael W. Smith Center for Commercial Music has caught the attention of top influencers in the music industry, from leading songwriters and performers to business executives.
Liberty recently announced that the center would launch in the fall at its music school, with Smith as principal. With the new center will come a major record company that will attract new artists already known from across the country. Guest artists will also share their years of experience by joining Liberty to train the next generation of music professionals. The university also announced that Kevin Jonas, father and original director of the Jonas Brothers who launched his sons’ musical careers in 2005, will play an important role as he works with the students to release records and showcase their talent at the world.
Former Christian record artist and music industry executive Al Denson, who serves as Liberty’s commercial music industry liaison, said he was inundated with lyrics from those in the industry musical who not only sent them their congratulations for the business, “but they are also asking how they can get involved themselves. This will open up so many opportunities for the students, and they are thrilled to be able to give back to artists in grass that are in the same place where they once were.
âI am so excited with everything that is going on at Liberty University with the worship music studies and music programs in general. The Center for Commercial Music is going to be fantastic. Having friends Michael W. Smith and Kevin Jonas on board is really exciting! – Mark Harris, Dove Award-winning songwriter / artist, Executive Director of Gateway Worship
âIt’s great to hear about Liberty’s new music initiative. The trio of Jonas, Smith and Denson will shake him up. Music can connect the most wonderful message known to man directly to the heart, and I am glad to know that more tools are being made available. Well done to Liberty for their commitment to taking music and mission to the next level. – David Smallbone, producer, for KING & COUNTRY
âWhen you combine two iconic musical giants and a school that has been dedicated to training cult leaders for years, you have the makings of something pretty amazing. Liberty has shown a tremendous vision and commitment to lead and speak in the lives of future cult leaders and artists. It will be great to see the impact this has on our Christian music culture and the mainstream market. – Don Koch, producer and songwriter, with 39 songs no.1
âI am very happy to hear about the new Center for Commercial Music at Liberty University’s School of Music. I believe this will open up the world of music to any student who wishes to pursue a career in both traditional and faith-based industries, whether as an artist, producer, songwriter or administrator. It warms my heart to know that the next generation of music industry leaders will be graduating from Liberty University. – Jody McBrayer, singer-songwriter and member of Avalon