GVSU Senior Art Students Showcase Commercial Design in Exhibition – Grand Valley Lanthorn
Grand Valley State University art students Kelsey Kolokowski, SeoHee Lee, and Hannah Schrotenboer created “THR3E,” a group exhibit each featuring final projects they worked on during the fall semester.
The exhibition, held in the art and design gallery of students Stuart B. and Barbara H. Padnos at the Calder Arts Center on the Allendale campus, opened on Thursday, November 17.
Each artist aimed to create a project reflecting their personality and interests, resulting in an exhibition divided into three very different themes, including makeup, tea and kayaks. Using their knowledge of graphic design, the three artists produced a company and a series of items with unique packaging and presentation.
Every aspect of the design was taken into account when creating the end products, from the color schemes to the shape of the boxes. The artists wanted to create packaging and branding that would grab attention and make it look professional.
“This is the last thing (of the students) and they were responsible for all aspects of the project,” said assistant professor of graphic design at GVSU Vinicius Lima. “They managed their time and they managed their budgets. I was there as an advisor giving feedback on their work, but they chose what they wanted to do. It’s sort of a big step, they spend four whole years working on the assigned tasks, and eventually (the students) find themselves having to do their own thing and decide how they’re going to approach it.
Kolokowski created a brand image and designed original packaging for a cosmetics company she created called “NOVA”. Taking inspiration from space and haute couture, Kolokowski produced 13 different lipsticks and 12 shades of eye shadow. Each product comes in black packaging with vibrant neon accents, reflecting the alien editorial vibe she wanted to convey.
Its display included large posters and a catalog depicting a model wearing Kolokowski’s products as well as a card listing the names of his eye shadow colors.
“I’ve always loved makeup a lot and had no idea what I wanted to do with my show,” Kolokowski said. “I talked to several people about what to do and they told me I should do a makeup line. I’m not used to doing things like that – which I like – because usually we’re given assignments. (Homework) is fun, but I wanted to do something that I was passionate about.
Lee produced branding and packaging for his tea company called “Pourri,” which featured white packaging with delicate floral designs and gold accents. Using dried flowers, small round boxes, and neatly folded cardboard boxes, Lee recreated classic tea flavors including lavender, chamomile, blue chai, and pink rose. Each tea flavor was accompanied by a product description and enticing gift tags.
“I want people to appreciate the design itself and realize how colorful, nice and fun it can be,” Lee said.
Schrotenboer’s project, “QAYAQ,” spanned the right wall of the gallery, displaying three small-scale, handmade wooden kayak models. Under each kayak, she wrote the model name and the dimensions of the full-scale version. Schrotenboer also made a white T-shirt and a gray sweatshirt with the QAYAQ logo printed on the front.
“There’s quite a bit of learning involved in this, and it may seem like some of the choices are made just for fun, but there’s a lot of thought behind it and there’s a whole story to each of the trends that are going on. should I hope to meet. It’s important that people see this, ”said Lima.
“THR3E” will be on display until Friday, December 2nd.