Commercial music – Papa Byrd http://papabyrd.com/ Mon, 19 Sep 2022 13:16:35 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 https://papabyrd.com/wp-content/uploads/2021/10/icon-120x120.jpg Commercial music – Papa Byrd http://papabyrd.com/ 32 32 Commercial music accounts for just 7% of cable stream and sync placements https://papabyrd.com/commercial-music-accounts-for-just-7-of-cable-stream-and-sync-placements/ Fri, 16 Sep 2022 17:21:04 +0000 https://papabyrd.com/commercial-music-accounts-for-just-7-of-cable-stream-and-sync-placements/ Photo credit: Bruna Araujo A new study finds that commercial music accounts for just 7% of U.S. cable stream and sync placements. The Production Music Association (PMA) commissioned data company BMAT to produce a new report, which revealed that more than 46% of the music played on network television in the United States is production […]]]>

Photo credit: Bruna Araujo

A new study finds that commercial music accounts for just 7% of U.S. cable stream and sync placements.

The Production Music Association (PMA) commissioned data company BMAT to produce a new report, which revealed that more than 46% of the music played on network television in the United States is production music. Only 7% is commercial music (that which was previously released by record labels).

By comparison, the remaining 47% included commissioned music, film and television scores, broadcaster-owned catalogs and production music libraries not tracked elsewhere in the study. The report found that on a larger scale, music is used in 39% of total airtime on US broadcast and cable networks.

Notably, a study commissioned by the production music industry will highlight the most positive findings about the production music industry. Still, the report could spark discussion among publishers about what they can do to increase the share of the commercial music pie.

“It’s a highly competitive market, with all the major labels and countless independents vying for market share,” says Joe Saba, co-founder of VideoHelper and vice president of PMA. “As a result, the creative level of libraries has increased dramatically over the past decade, becoming one of the reasons why so many of the world’s most successful companies choose production music every day.”

“The results of this survey confirm that production music is the leading source of music on broadcast and cable television, accounting for nearly half of all music usage,” said Morgan McKnight, executive director of LDCs. “We are thrilled to see these results, and this study firmly establishes our industry as an integral part of the media landscape, while confirming what we have intuitively known for years.”

Production music, colloquially known as “stock music”, is composed explicitly for use in media productions. Usually these are released as part of a larger catalog made available for immediate licensing, and the publisher and recording owner are often the same entity. The PMA is a non-profit organization and the leading advocate for the production music community.

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Mayor’s son appears in ESPN ad and music video | New https://papabyrd.com/mayors-son-appears-in-espn-ad-and-music-video-new/ Fri, 02 Sep 2022 04:00:00 +0000 https://papabyrd.com/mayors-son-appears-in-espn-ad-and-music-video-new/ Kyle Harris, son of Russellville Mayor Richard Harris, was recently cast in an ESPN commercial titled “The Greatest Story Ever Played” and in an official Koe Wetzel music video titled “Creeps.” Harris was born in Fort Worth, Texas but grew up in Russellville and graduated from Russellville High School in 2009. In 2013 he moved […]]]>

Kyle Harris, son of Russellville Mayor Richard Harris, was recently cast in an ESPN commercial titled “The Greatest Story Ever Played” and in an official Koe Wetzel music video titled “Creeps.”

Harris was born in Fort Worth, Texas but grew up in Russellville and graduated from Russellville High School in 2009. In 2013 he moved to Las Vegas where he worked in the social media industry with Jon Taffer from the show “Bar Rescue”. and The STRAT Hotel, Casino and SkyPod, Harris said.

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University of the West of Scotland Lecturer Job in Commercial Music https://papabyrd.com/university-of-the-west-of-scotland-lecturer-job-in-commercial-music/ Wed, 31 Aug 2022 07:00:00 +0000 https://papabyrd.com/university-of-the-west-of-scotland-lecturer-job-in-commercial-music/ School of Business and Creative IndustriesAyr Campus Position: AC3 – Lecturer in Commercial Music Salary: £46,047 to £51,805 per year Full time, permanent THE POST – Lecturer in Commercial Music The Arts and Media Division of the School of Business and Cultural Industries is looking to recruit a permanent Music Lecturer to work in their […]]]>

School of Business and Creative Industries
Ayr Campus

Position: AC3 – Lecturer in Commercial Music
Salary: £46,047 to £51,805 per year
Full time, permanent

THE POST – Lecturer in Commercial Music

The Arts and Media Division of the School of Business and Cultural Industries is looking to recruit a permanent Music Lecturer to work in their BA Hons Commercial Music and MA Music (Songwriting/Production/Industries) programs and environment dynamic, practice-oriented research. The university is a truly inclusive employer that values ​​diversity and therefore actively welcomes applications from people of all backgrounds. Our team is made up of a high proportion of staff who are active practitioners in the music world, and to that end this position could be full-time or part-time and worked flexibly on the discussion.


We are looking for applicants who engage in the study and practice of popular music in a wide range of scholarly fields, which may include:

  • song writing
  • Composition
  • audio production
  • Entrepreneurship
  • Performance
  • Music in the community
  • music and gender
  • popular music pedagogy

We are particularly interested in applications from those with expertise in production or audio technology and/or an interest in research, but we are open to applicants from all areas of expertise.

You will have ideas for developing exciting and inclusive learning experiences for students in some or all of these areas and have plans for establishing a high-quality research profile appropriate to your level of experience. You will work within an academic community and be supported in this work, which could involve undertaking teacher training, developing grant and scholarship applications and working towards an international research profile through research publications High quality.

Our music team and the wider academic community are at the forefront of pioneering cultural research, much of it practice-based, in media ethnography, community engagement, popular music studies, cultural heritage , (social) entrepreneurship, sustainability and equality issues among others.

Our teaching revolves around three main axes:

  • Creativity (songwriting/audio production/performance)
  • Entrepreneurship
  • Academic/critical practice

You will have teaching, working and/or research experience in these fields, and be prepared to work collaboratively within an enthusiastic team in order to contribute to the advancement of these fields.

The successful candidate must have/be:

  • Relevant postgraduate degree or equivalent
  • Significant experience in the creative industry
  • Doctoral level degree (or be in the process of obtaining one)
  • Creative practice experience
  • Educational interests in some or all of the following areas:

    • writing/composing
    • audio production
    • Entrepreneurship
    • Performance
    • Music in the community
    • music and gender
    • popular music pedagogy

  • The ability to lead, write and coordinate modules and develop research projects
  • Practical experience acquired within the creative industries and a network of industrial contacts
  • A history of research publications (in either practice-based or text-based form) and/or success in research funding
  • OR creative practices/industry-based publications and/or arts and creative funding success
  • Experience in delivering hybrid learning and teaching and using authentic/real-world assessment approaches
  • Commitment to providing high quality education and supporting an exceptional student experience
  • Demonstrable commitment to advancing issues of equality, diversity and inclusion in the creative industries and/or education

This position will be primarily based at our modern Ayr campus with its extensive studio facilities. We also focus on blended teaching delivery and ways of working, which include many off-campus and online work opportunities, as well as business opportunities on our other campuses.

UWS School of Business & Creative Industries is a vibrant community offering innovative learning and teaching alongside a rapidly developing research and business profile. You will join a supportive and cooperative work environment, within a multidisciplinary community of scholars and students from around the world.

ABOUT US

UWS was named Higher Education Institution of the Year in The Herald Higher Education Awards 2022 and is officially ranked by Times Higher Education in the 600 best universities in the world (2022 World University Rankings) as well as in the 150 best universities in the world under the age of 50 (Young Academics Ranking 2022). The University of the West of Scotland is one of Scotland’s largest and fastest growing modern universities. Our reach across the country, as well as our London campus, means that UWS is a significant force in global knowledge creation, innovation and one of the leading providers of undergraduate, postgraduate and of research. Our degrees provide students with a transformational experience; equipping them with highly sought-after graduate skills that prepare them for global success in cutting-edge sectors, industries and businesses.

With cutting-edge courses, modern pedagogy and practical knowledge, we enable our students and staff to discover the joy of learning, teaching, researching and innovating, and applying their knowledge for the benefit others.

The School of Business & Creative Industries at UWS is a vibrant community, offering innovative learning and teaching alongside a rapidly developing research and business profile. You will join a supportive and motivating team, where you will be part of a multicultural and multidisciplinary community of scholars and students from all over the world. Students benefit from our close links to industry and the world-class research that underpins our courses, delivered at each of our five campuses and through numerous partners around the world. Learn more about our School of Business and Creative Industries.

We offer our staff a caring and supportive environment, across five campuses, and a competitive benefits package that includes:

  • 35 days of annual leave, plus an additional 12 days for public/university holidays
  • 23% pension contribution from the employer, including compensation for death in service when joining the pension plan
  • A flexible approach to work pace and work-life balance
  • Employee discount program at 3,500 retailers
  • Fitness facilities on our campuses
  • Access to a range of health and wellness resources, including occupational health, physiotherapy and access to our Employee Assistance Program
  • Opportunities for professional development, career and research.

Deadline: Sunday, September 25, 2022
Date of interview: Monday, October 10, 2022

UWS is committed to equality and diversity and welcomes applications from underrepresented groups.
UWS is a “disability-confident” employer.
The University of the West of Scotland is a registered Scottish charity, no. SC002520.

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BC Jazz and Commercial Music Academy produce album | Music https://papabyrd.com/bc-jazz-and-commercial-music-academy-produce-album-music/ Thu, 04 Aug 2022 10:00:00 +0000 https://papabyrd.com/bc-jazz-and-commercial-music-academy-produce-album-music/ Hard work is paying off for the students of the Jazz and Commercial Music Academy at Bakersfield College with the release of an album of their work. In late July, 26 student musicians collaborated under the guidance of five members of the British Columbia Faculty of Music for the tuition-free course focused on establishing a […]]]>

Hard work is paying off for the students of the Jazz and Commercial Music Academy at Bakersfield College with the release of an album of their work.

In late July, 26 student musicians collaborated under the guidance of five members of the British Columbia Faculty of Music for the tuition-free course focused on establishing a solid foundation of knowledge necessary for a career in music. music.

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YouTube launches commercial music program for creators, expands testing for dying community posts https://papabyrd.com/youtube-launches-commercial-music-program-for-creators-expands-testing-for-dying-community-posts/ Thu, 28 Jul 2022 21:24:53 +0000 https://papabyrd.com/youtube-launches-commercial-music-program-for-creators-expands-testing-for-dying-community-posts/ Just days after Meta announced its launch a new Music Revenue Sharing Programwhich will allow creators to add licensed music to their content, YouTube has announced that it is implementing the same, in a small pool of early testing. As explained by YouTube: “We’re starting to experiment with ways to expand creators’ music options for […]]]>

Just days after Meta announced its launch a new Music Revenue Sharing Programwhich will allow creators to add licensed music to their content, YouTube has announced that it is implementing the same, in a small pool of early testing.

As explained by YouTube:

We’re starting to experiment with ways to expand creators’ music options for their content. This includes introducing the ability for creators to access music from our partners while still earning revenue from their videos. For now, we’re still building and testing with a limited number of creators, and we’ll have more news to share in the coming months. »

Like Meta’s scheme, the initiative will see music rights holders take a cut of any revenue generated as a result of the use of their music in a creator’s music video. This could lead to concerns about their music being attached to controversial content, although creators are required to meet specific standards and platform usage requirements to qualify for the program.

Really, it’s not too surprising to see YouTube implementing a similar offering. If the music industry can establish a deal on one platform to generate more revenue, then they will explore the same in all other apps – which could mean creators of all social apps will soon have a lot more options for music they can legally use in their content.

This could be a big improvement in the creative process, allowing more people to engage with viral music trends and changes. It’s still early days, on YouTube in particular, but it could open up a lot more opportunities, which could also extend to the brand’s use of commercial leads at some point.

On another front, YouTube also announced an expansion of its community posts disappearance test on Android.

As you can see here, with this new option, channel managers can create community posts that disappear after 24 or 72 hours.

YouTube launched the initial test late last month, with more users now able to try it out.

“You can see if you are in the experience if an hourglass icon appears when you create a message – if you want to test it, select the hourglass to choose when the message will expire. Once a message expires, it will will display in your Community tab under the Archived filter (which only you will be able to see).

YouTube says it’s now available to a small group of creators on Android – “although viewers on all devices can view expiring posts”.

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Lickd Teams Up With Decentraland’s Vegas City To Bring Commercial Music To The Metaverse https://papabyrd.com/lickd-teams-up-with-decentralands-vegas-city-to-bring-commercial-music-to-the-metaverse/ Thu, 07 Jul 2022 17:52:24 +0000 https://papabyrd.com/lickd-teams-up-with-decentralands-vegas-city-to-bring-commercial-music-to-the-metaverse/ Lickd, the UK-based platform for claim-free music for content creators, has announced the signing of a new exclusive deal with Vegas City – a dedicated metaverse neighborhood within Decentraland – which will see Lickd provide commercial music for Vegas City partners and tenants. The 24-month partnership will see Lickd offer a range of unique playlists […]]]>

Lickd, the UK-based platform for claim-free music for content creators, has announced the signing of a new exclusive deal with Vegas City – a dedicated metaverse neighborhood within Decentraland – which will see Lickd provide commercial music for Vegas City partners and tenants.

The 24-month partnership will see Lickd offer a range of unique playlists as well as radio channels dedicated to specific genres that visitors can easily listen to on the Vegas City music player – adding to the atmosphere of the neon hub from Decentraland.

“We are thrilled to partner with Lickd to be able to offer our Vegas City partners and tenants access to a substantial catalog of commercial music that until now has not been available,” said James Ashton, CEO of Vegas City. . “Not only will this agreement create enormous value for our existing users, it will open up a whole new horizon of possibilities for musicians, labels and fans.”

As a music solution, Lickd provides an extremely valuable service to social media content creators. One of the biggest challenges for online streamers and creators is developing unique content while avoiding copyright risk through the music they choose. With its pre-cleared music licenses, Lickd provides an accessible music library for creators while offering independent musicians a way to establish themselves in the music industry.

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Lickd Partners with Decentraland’s Vegas City to Exclusively Provide Commercial Music in the Metaverse https://papabyrd.com/lickd-partners-with-decentralands-vegas-city-to-exclusively-provide-commercial-music-in-the-metaverse/ Tue, 05 Jul 2022 10:53:23 +0000 https://papabyrd.com/lickd-partners-with-decentralands-vegas-city-to-exclusively-provide-commercial-music-in-the-metaverse/ Reading time: 2 minutes Lickd, the go-to platform for helping content creators legally use the music they love, has signed an exclusive deal with Vegas City’s metaverse district within Decentraland that will allow it to provide commercial music to Vegas City partners and tenants. The 24-month partnership will see Lickd provide curated playlists and genre-specific […]]]>
Reading time: 2 minutes

Lickd, the go-to platform for helping content creators legally use the music they love, has signed an exclusive deal with Vegas City’s metaverse district within Decentraland that will allow it to provide commercial music to Vegas City partners and tenants.

The 24-month partnership will see Lickd provide curated playlists and genre-specific “radio channels” in the Vegas City Music Player, which provides background music in venues and public spaces across the District and Decentraland. With this partnership, all venues in Vegas City will now be able to access commercial music in the metaverse for the first time.

Paul Sampson, CEO of Lickd, commented, “This is a big step forward for Lickd, both in terms of expanding our offering in the metaverse and for the metaverse itself in terms of capacity. simplify the music licensing solution. We couldn’t be happier to partner with Vegas City and take another step towards becoming the best micro-licensing offering in the industry. We continue to deliver industry-leading solutions that benefit both the platforms and rightsholders we partner with and we couldn’t be more excited about the opportunities this will create.

Lickd is the first pre-authorized music licensing solution for social video creators. The platform provides music from independent and major labels for pre-approved licensed use in YouTube and other UGC videos. By making licensed music accessible to virtually everyone, not just the realm of professional production companies, Lickd is invigorating the music creator market with a host of new business opportunities. This partnership with Vegas City represents another step in the metaverse for Lickd following Epic Games’ investment in the company in 2021.

“We are thrilled to partner with Lickd to be able to offer our Vegas City partners and tenants access to a substantial catalog of commercial music that until now has not been available,” said James Ashton, CEO of Vegas City. “Not only will this agreement create enormous value for our existing users, it will open up a whole new horizon of possibilities for musicians, labels and fans.”

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Kamakshi Khanna and Anand Bhaskar talk about new skills, commercial music and the honor of wedding songs https://papabyrd.com/kamakshi-khanna-and-anand-bhaskar-talk-about-new-skills-commercial-music-and-the-honor-of-wedding-songs/ Tue, 28 Jun 2022 09:16:22 +0000 https://papabyrd.com/kamakshi-khanna-and-anand-bhaskar-talk-about-new-skills-commercial-music-and-the-honor-of-wedding-songs/ Interview of artists Artists is the brand new series from A Humming Heart where musicians compete against their peers to get to know them better and learn about their experiences in the music industry. Anand Bhaskar is a singer and songwriter, the leader of the Anand Bhaskar Collective, and even more famously, the man behind […]]]>

Interview of artists Artists is the brand new series from A Humming Heart where musicians compete against their peers to get to know them better and learn about their experiences in the music industry.

Anand Bhaskar is a singer and songwriter, the leader of the Anand Bhaskar Collective, and even more famously, the man behind beloved soundtracks like Mirzapurand more recently the latest Disney+ Hotstar series Masum!

Kamakshi Khanna is a singer-songwriter who has also been in the scene for a few years now. She recently found her music on Netflix The fame game and Prime Video Modern love: Bombay.

Although they know each other and know each other, it was actually the first time the two were going to have a one-on-one conversation, and they touched on a variety of topics – interesting, insightful and funny (our favorite trio ) – like honing their skills, how they find colleagues, their foray into commercial OTT music, and much more.

Here is an abridged and edited excerpt from part of their conversation, to encourage you to go ahead and watch the full interview right after.

Anand: This is actually the first time we’re going to have a one-on-one conversation. For anyone watching this, Kamakshi and I are going to interview each other. I’ve never done this before, I’ve never interviewed anyone else, forget an artist, or a fellow artist, or a singer, or a musician. It’s a new experience for me.

Kamakshi: For me too!

Anand: What is the new skill you learned recently?

Kamakshi: Related to music, I recently learned a bit about production. I learned a lot with my last outing with Sanjeeta [Bhattacharya]. It’s a song called ‘Swimming’. In this project, I learned a lot about how to produce music. It was the first time that I released a song that I had produced. Another thing I learned during this process was how to create a music video, how to research locations, so I think this project taught me a lot.

Otherwise, I recently learned to make risotto, and I don’t think I will ever do it again. It’s absolutely the worst!

Anand: (laughs) Why?

Kamakshi: This is the hardest thing to cook!

What do you think? What are you trying to improve on, musically or otherwise?

Anand: Everything I’ve composed so far has been done by ear, I have no knowledge of music theory. I studied Indian classical music, but deep down I’m a rock musician. So, I think when I picked up the guitar, I was able to understand the correlation between the Indian musical concept, namely the Western musical concepts. So I’m currently focusing on learning music theory and that’s what I’m doing. Learn music theory by learning the piano, which I have failed so far.

That aside, one new skill I tried to learn, but couldn’t see through was…acting. In fact, I joined a theater troupe. My goal was not to audition, nor to play in a film or a web series. My goal was to make my live performances a bit more uninhibited.

I take pride in the fact that my band puts on great live performances. I just thought my interaction with the audience might be smoother than it is right now. I thought doing theater would really help me. And it did! I did four months of theater and I still can’t act for shit (laughs).

Kamakshi: Wow, that’s amazing. And that’s a great idea, I think I would also consider maybe, definitely. Generally speaking, a lot of times as musicians, just by default and as a professional hazard, we end up being so much in front of the camera and doing this stuff, interacting or being on stage and talking to the audience. And I’m sure it helps with everything, everything that nobody tells you, that you have to be good at.

Watch the full interaction here:

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The impact of AI on commercial music https://papabyrd.com/the-impact-of-ai-on-commercial-music/ Mon, 13 Jun 2022 14:04:02 +0000 https://papabyrd.com/the-impact-of-ai-on-commercial-music/ The music industry has always been dedicated to upholding showmanship and the essence of uniqueness that resides in every piece of music or performance. However, technology has begun to democratize the creative process that underlies music composition itself and even the business model that companies pursue in the industry. Like bettors and players looking for […]]]>

The music industry has always been dedicated to upholding showmanship and the essence of uniqueness that resides in every piece of music or performance. However, technology has begun to democratize the creative process that underlies music composition itself and even the business model that companies pursue in the industry.

Like bettors and players looking for their next picks in the NFL, AI has empowered individuals and businesses to research and even create their music. The process is reduced to a few clicks and users can have their best tunes ready for commercial use in just a few minutes.

The perception of AI in music

Artificial intelligence (AI) has taken up the challenge of recreating the structure behind human thought. It involves reproducing everything that makes up a human mind and the background that enables the creation of ideas and the end product of it.

These processes have been used many times to recreate writing, speech, and some degree of artistic representation. Major gaming companies such as BetUS have also implemented AI to create and identify key statistical information about games, players, odds, and everything that makes up the digital gaming world.

When it comes to numbers, it’s easier to see how technologies like AI can be implemented. Yet the challenge becomes more difficult when it comes to other aspects of creative and original production of language, art or music.

As with many industries, technology has become a natural disruptor and can shatter paradigms of what most believe is possible. This last point is to achieve the impossible.

AI is already implemented in music creation. Through various aspects of the industry, it appears that its presence is becoming even more prominent and undoubtedly one that will prevail through the development of new businesses.

AI is disrupting the music industry

Startups have experimented with AI as the primary engine for creating music. The way it works is that users access a specific software or application that allows them to customize how they want their tracks to come out.

Like players browsing the best betting selections through major providers such as BetUS, individuals can now browse their nearly newly minted music track. First, they choose the type of music and start changing some aspects of the soundtrack. These will include tempo, beat, base, main theme, and even lyrics when available.

Once users have created their music tracks, they can use them for personal purposes for free. If they wish to use it for professional purposes, they will be asked to pay a fee proportional to their degree of ownership of the rights to the work itself. Some companies charge between $20 and $200 to buy the copyright for a newly created piece of AI music.

With this model in place, companies have simplified the creative process of putting together music for individuals and businesses. Most users can now access these tunes for a fraction of the price they would otherwise pay.

Some also know the whole process of creating their tracks from scratch. For users, it’s quite a process.

Identify value

For some music experts, the question remains how positive these disruptive technologies are. Instead of fostering a group of musicians who could build careers as lone writers did in the past, the power is now in the hands of business owners.

AI is now becoming the force that severs the link between musicians and companies and allows users to take ownership of the entire process. For experts, this is only part of the direction in which the industry could continue to move.

For some, this puts extra pressure on professional musicians to think about which areas of the business they want to explore. More than just a solution, AI-assisted tracks are now becoming a talking point in the music industry itself.

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Composer/Pianist Moni (Jasmine) Guo Joins CCM’s Commercial Music Production Faculty https://papabyrd.com/composer-pianist-moni-jasmine-guo-joins-ccms-commercial-music-production-faculty-2/ Wed, 18 May 2022 21:51:35 +0000 https://papabyrd.com/composer-pianist-moni-jasmine-guo-joins-ccms-commercial-music-production-faculty-2/ Born in China, Guo began studying music at the age of three and went on to study piano and composition at Interlochen Arts Academy, Johns Hopkins University’s Peabody Institute, and Rice University. . She is currently a doctoral candidate at UCLA and studies composition with Richard Danielpour, Peter Golub, Ian Krouse and Kay Rhie. His […]]]>

Born in China, Guo began studying music at the age of three and went on to study piano and composition at Interlochen Arts Academy, Johns Hopkins University’s Peabody Institute, and Rice University. . She is currently a doctoral candidate at UCLA and studies composition with Richard Danielpour, Peter Golub, Ian Krouse and Kay Rhie.

His previous composition teachers include Samuel Adler, Shih-hui Chen, Jason Eckardt, Michael Hersch, Pierre Jalbert, Amy Kirsten and Cynthia Van Mannen. She also had various master classes with great composers such as James Newton Howard, Steven Stucky, Shulamit Ran, George Lewis and Christopher Rouse.

His pieces have been read/performed by renowned soloists such as Miranda Cuckson, Courtney Orlando, Michael Kannen, Sarah Thornblade, Michael Kaufman, Jonathan Sacdalan, Bella Hristova, David Kaplan, Jihye Chang, Kyung Wha Chu and Stefano Greco. His work has also been featured by ensembles such as IIIZ+, Deviant Septet, Texas New Music Ensemble and Winsor Music. Moreover, his orchestral piece ghost of night was performed by the Shepherd School Symphony Orchestra (conducted by Benjamin Manis) in 2019 and the Cleveland Institute of Music Orchestra (conducted by Shun Yao) in 2020.

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